The power of persuasive technology can be used for good things and bad. As a doctoral student at stanford in the 1990s, i ran the firstever series of experiments to discover how computers could change peoples attitudes and behaviors. Fogg behavior model in 2 minutes and 30 seconds youtube. Using computers to change what we think and do interactive technologies. Tunneling is persuasive because of the commitment that people make once they. Our current projects are not on our former website. Stanford professor bj foggs persuasive technologies is the textbook that entrepreneurs and investors have used to design products todays versions of a decade ago, technology evolved to the point where software could be used to persuade.
Bj fogg on how to win users and influence behavior. Today i dont consider my research to be persuasive technology. Pdf this study evaluates 24 persuasive technologies that achieved. Using computers to change what we think and do interactive technologies by fogg, b. The founder of the stanford persuasive technology lab, he is one of the most soughtafter thinkers in silicon valley today. I direct research at the stanford behavior design lab. Persuasive technology can be controversialand it should be. Persuasive technology and digital design for behaviour change. Behavior wizard stanford persuasive technology lab. Everyday low prices and free delivery on eligible orders.
Bj fogg persuasive technology lab stanford university, captology. Bj fogg is the founder of the persuasive technology lab at stanford university in california. The fogg behavior model shows that three elements must converge at the same moment for a behavior to occur. Bj fogg why tiny habits give big results interactive. Bj fogg wrote persuasive technology in 2002, the first book to look at how technology might be used to change behavior. Being a natural optimist, i imagined many benefits of combining persuasion and technology. Pdf combining the fogg behavioural model and hook model. As the founder of stanfords persuasive technology lab.
Persuasive technology pt is an emerging, interdisciplinary research field, focusing on the design. Pdf successful persuasive technology for behavior reduction. Since the study of computers as persuasive technologies. Persuasive technology can exploit the positive reputation of computers. The novelty of the technology can mask its persuasive intent. People quickly evaluate a site by visual design alone. Foggs experience personally coaching over 40,000 people. Well update this list or add details if people want.
We are part of hstar institute and the stanford graduate school of education. Fogg, an authority in captology, has defined persuasive computers. Persuasive technology was a term bj fogg coined while conducting graduate work at stanford university in the 1990s. Using technology to monitor the behavior of other people in order to modify their behavior in a certain way. Pdf technology is an extremely potent tool that can be leveraged for human.
Persuasive technology lab at stanford, research at stanford university. Over the last year, ive coached thousands of people in creating new habits. Combining the fogg behavioural model and hook model to design features in a persuasive app to improve study habits conference paper pdf available. Fogg is best known for promoting the concept of captology, a word he coined to describe the overlap between persuasion and computers. Bj fogg founded the behavior design lab at stanford university, where he directs research and innovation. Unlike anything thats come before, this systemwhat dr.
Persuasive technologies university of twente research information. Created by a professor in the technology labs at stanford university, the bj fogg behavior model is a concept that was designed to explain product adoption rates by the consuming public but can also be applied to a wide range of applications. Filled with key term definitions in persuasive computing. How to use behavioral design for boosting conversions. This includes identifying what causes behavior, mapping the 15 different types of behavior change, and exploring the role of technology for good purposes, including conferences on mobile health.
Hes been studying how to change behavior for the past 20 years. Who will wield this power of digital influence and to what end now is the time to survey the issues and explore the principles of persuasive technology, and b. Using computers to change what we think and do interactive technologies fogg, b. Persuasive technology linkoping university electronic press. About the same time, he and his colleagues published a study of web credibility that looked at how people decided if they could trust a website. Persuasion strategies for computers as persuasive technologies. Bj fogg of stanford university has created a fogg behavior model and a fogg behavior grid. We present a method for matching target behaviors with solutions for achieving those behaviors. Fogg, director of the persuasive technology lab at stanford university. Persuasive technology can be controversial and it should be. Components of bj a designers marketers researchers. Fogg has coined behavior design cracks the code of habit formation. Additionally, each persuasive technology is mapped to foggs behavior model. Persuasive technology can be your guide yes they have long.
The fogg behavior model will take you from where you are now, to where you want to be. Now is the time to survey the issues and explore the principles of persuasive technology, and b. A method for matching target behaviors with solutions. Human behavior is not as complicated as most believe. My new book, tiny habits, is a new york times bestseller. Persuasive technology can computers change what you think and do. Fogg directs the stanford persuasive technology lab and is on the consulting faculty for stanfords computer science department. Creating more likable and persuasive interactive technologies by leveraging principles from social psychology, doctoral dissertation, stanford university 1997. Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the army. In 2018 we are tackling an important problem we call the matching challenge. Fogg and his stanford persuasive technology lab likewise have gained recognition and popularity by enlisting principles strikingly similar to those of behaviorism and reformulating them so as to seem novel and resonant.
Bj fogg on the chris evans breakfast show with sky duration. Foggs persuasive technology can they seek fogg also. Captology, a term coined by stanford researcher bj fogg. When a behavior does not occur, at least one of those three elements is missing. Cnn information is power, but does information by itself actually make people change their behavior. Web credibility bj fogg stanford university what makes a website credible. Bj fogg design with behavioral science roger dooley. Not often, says bj fogg, director of the persuasive technology lab at stanford. Bj fogg founded the persuasive tech lab at stanford university, where he directs research and design. Bj fogg founded the persuasive technology lab at stanford university, and has done some amazing research on credibility and behavioral design. The grid describes 15 ways behaviour can change and the model describes three components needed for a behaviour to happen. Soon after starting the stanford persuasive tech lab, bj fogg began teaching about the ethics of persuasive technology, both at the university and in.